Our Company

The Diamond Shop started life in 1994 as a high street jewellery retailer in Auckland, New Zealand. Dedicated to attainable luxury and exceptional service, we’ve specialised in crafting bespoke engagement rings.

With a team of highly skilled jewellers and a leaner, more modern structure than conventional jewellery stores, The Diamond Shop promises breathtaking engagement rings and wedding jewellery at the best possible prices. Our unique approach lets us offer our customers superior rings, set with diamonds they may have thought were out of reach.

We adhere to the Kimberley Process, a major initiative which aims to eliminate the trade in conflict or “blood” diamonds. All of our diamonds come from conflict-free sources.

Choose from our collection of over 57,000 superb diamonds and create your custom ring you’ll both cherish for a lifetime.