Our Story

The beginning.

In 1974, a young couple set off from San Francisco on a grand adventure - to travel around the world aboard Fantasia, a sailboat they had built with their own hands. Navigating by traditional sextant, Win and Linda Charlebois spent two years cruising through Hawaii, French Polynesia, the Cook Islands, Nuie, and Tonga, before arriving in New Zealand in 1976. Smitten with the Kiwi lifestyle, they decided to stay for good, and as they settled into their new home they discovered a new passion, jewellery.

Craft & Passion

Win and Linda trained as jewellery designers and manufacturers, and opened their first shop, Artaffection, in 1978, selling antique Asian art and jewellery. As they raised a family, Win helped build one of New Zealand’s leading jewellery brands, and in 1994 the pair used their combined experience to strike out on their own again, founding The Diamond Shop.

The Diamond Shop specialises in handcrafted diamond engagement rings, with attention to detail as a core value. It grew from the shared passion of a couple who believed that they could do anything, from building a sailboat to designing custom wedding jewellery. It’s a privilege to have helped so many couples create lasting symbols of their own relationships.

The Diamond Shop today

After 24 years at our original location on Auckland’s Queen Street, we moved to a new boutique-style store at 28 Jervois Road, Ponsonby. We love our new location, and we’re not the only ones - in its first year of business, our showroom was a finalist in the Designers Institute of New Zealand Best Design Awards. We invite you to visit us and experience the beautiful, relaxed atmosphere for yourself.


See our diamonds up close for yourself.

Why Shop with Us?

Aside from providing over 24 years of exceptional service,
we proudly offer a range of unique benefits to our customers, like:

handmade in NZ

Our custom engagement rings are made to order by highly skilled New Zealand jewellers and diamond setters.

Fully certified
by GIA

Every diamond comes with an evaluation certificate from GIA, one of the world’s leading diamond grading laboratories.

Free lifetime

All jewellery purchased from The Diamond Shop comes with free lifetime professional cleaning.
Just bring it into the store and our friendly staff will take care of it!


Our CEO was invited to act as an industry consultant to the New Zealand government on the Kimberley Treaty, and we were proud to be the first jeweller in NZ to also sign the Rapaport Pledge for Ethical Jewellery. We conduct regular audits to ensure that our diamond suppliers keep living up to our strict ethical requirements.

Diamond Price

If we don't have the diamond you want in stock, we'll source it for you at a better price than any NZ competitor.

30 day money
back returns

We offer a 30 day no-cost return policy for items in their original condition with all original purchase documentation.


Your order includes an insurance certificate, providing a detailed description and valuation for any future claims.

The Diamond
Shop Warranty

Our generous two-year warranty covers any manufacturing defects.