Find the perfect one

We help you customize your most special moments.

Adding sparkle
to life's special moments
since 1994

What Our Customers Think

Visit the Showroom

The Diamond Shop started life in 1994 as a high street jewellery retailer in Auckland, New Zealand. Dedicated to attainable luxury and exceptional service, we specialise in crafting bespoke engagement rings.

With a team of highly skilled jewellers and a leaner, more modern format than conventional jewellery stores, The Diamond Shop promises breathtaking engagement rings and wedding jewellery at the best possible prices. Our unique approach lets us offer our customers superior rings, set with diamonds they may have thought were out of reach.

Why shop with us?

Aside from providing over 25 years of exceptional service,
we proudly offer a range of unique benefits to our customers, like:

handmade in NZ

Our custom engagement rings are made to order by highly skilled New Zealand jewellers and diamond setters.

Fully certified
by GIA

Every diamond comes with an evaluation certificate from GIA, one of the world’s leading diamond grading laboratories.

30 day money
back returns

We offer a 30 day no-cost return policy for items in their original condition with all original purchase documentation.


Our CEO was invited to act as an industry consultant to the New Zealand government on the Kimberley Treaty, and we were proud to be the first jeweller in NZ to also sign the Rapaport Pledge for Ethical Jewellery. We conduct regular audits to ensure that our diamond suppliers keep living up to our strict ethical requirements.

Diamond Price

If we don't have the diamond you want in stock, we'll source it for you at a better price than any NZ competitor.

Free lifetime

All jewellery purchased from The Diamond Shop comes with free lifetime professional cleaning.
Just bring it into the store and our friendly staff will take care of it!


Your order includes an insurance certificate, providing a detailed description and valuation for any future claims.

The Diamond
Shop Warranty

Our generous two-year warranty covers any manufacturing defects.