The Story behind The Diamond Shop

Meet Sera

Owner and Jewellery Designer

In 2019, Sera joined The Diamond Shop, confidently assuming leadership to usher the business into a new era. By mid-2023, she fulfilled her dream of becoming the exclusive owner of The Diamond Shop. Driven by her commitment to crafting unforgettable experiences for clients, she designed and opened the brand-new store in Ponsonby in October 2023.

Sera is a partner and mother with an innate sense of style and aesthetics when it comes to design. She is a driven businesswoman and a passionate designer who takes the time to inspire and uncover each of her client's unique jewellery aspirations. And, in the process of doing so, creating unforgettable experiences, everlasting memories, and cherished heirlooms that endure for generations.

Meet Win and Linda

Founders 1994 – 2023

Together, Win and his wife Linda Charlebois believed they could do anything. The depths of their love and shared sense of adventure saw them sail around the world in a sailboat they had built with their own hands. Navigating by traditional sextant and arriving in New Zealand from San Francisco, after two years at sea. Win and Linda spent the next 15 years, raising a family, trading antique art and jewellery before striking out on their own again, to found The Diamond Shop in 1994. Nearing thirty years in business, it has been Win's and Linda's greatest privilege to have helped so many couples create lasting symbols of their own relationship.

Our Boutique

Our boutique balances strength and elegance — a masculine–feminine mix of raw concrete, natural marble, and glass, softened by the refinement of fine jewellery.