Privacy Policy


The Diamond Shop (TDS) is committed to protecting your privacy in relation to your use of our products and services. This Privacy Policy applies to our website and also governs all forms of personal information and related data collection and usage by us. By using our website, or otherwise supplying your personal information to us, you consent to the data practices described in this Privacy Policy. This Privacy Policy also needs to be read in conjunction with our website terms, and terms of sale as displayed on our website.

The terms “we”, “us” and “our” refer to TDS. The term “you” and “your” mean you, our customer or user, and the term “parties” means TDS and you collectively.

Collection of your Personal Information

When provided by you and where relevant, we collect personally identifiable information, such as your e-mail address, name, home or work address, telephone number, date of birth, organisation name, payment and account information, ring size, your partner’s name, contact details, date of birth, passport details and information about products and services you have purchased or are interested in. This may be collected from information you supply to us, whether via our website or as otherwise supplied by you, or as otherwise described in this Privacy Policy.

TDS may collect personal information when an individual:

  • registers for an account on the TDS website;
  • purchases a product or service on the TDS website or in a physical store;
  • provides event dates such as proposal/engagement date, wedding date, and significant anniversaries;
  • purchases duty-free products;
  • communicates with TDS, including by physical post, email, social media, telephone, text message or fax;
  • visits a website that displays or links to this Policy;
  • visits and/or posts a comment or other communication on TDS branded social media page;
  • uses TDS cloud products, IT systems or services as an authorised user;
  • applies for a job at TDS, and/or
  • offers to supply or supplies goods or services to TDS.

There is also information about your computer hardware and software that may be automatically collected by us. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used by us for the operation of our services, to maintain quality of the service, and to provide general statistics regarding the use of our website.

We may also use cookies, Google Analytics, Klaviyo (for E-commerce SMS and email marketing), and Gorgias (for customer support), Meta, TikTok, Pinterest, and other similar technology on our website to track use of our website, remember your preferences, contact you, inform, optimize, and target adverts based on your past visits to our website and to enable us to collect data that may include personal information.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through public message boards, this information may be collected and used by others and so is disclosed at your risk.

Purposes of Collection and Use of Personal Information

We collect and use your personal information to carry out the business of TDS, inventory management, support lifetime guarantees on the quality of workmanship of products, product valuations and diamond certifications, operate our website, to operate our wider operations, to deliver the products and services you have requested and information on the same. We also use your personally identifiable information to inform you about our products or services from time to time, and you consent to receiving such communications from us, whether electronically, via any telecommunications service, or in any other manner (although you will have the right to opt-out of receiving any such communications at any time). We may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered by us.

We may disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to conform with our legal obligations or comply with legal process served on us.

We will only disclose your personal information to people or organisations outside of New Zealand once we ensure the people or organisations: (a) is subject to the Privacy Act 2020 (Act) because they do business in New Zealand; (b) will adequately protect the information; and (c) is subject to privacy laws that provide comparable safeguards to the Act. If none of these criteria are met, we will seek your consent prior to making any disclosure.

You may request the access, return, deletion, or amendment of your personal information held by us at any time by contacting us using the information at the end of this Privacy Policy, but subject always to any other obligations you may be committed to with us.

Storage and Security of your Personal Information

We hold personal information on our electronic databases as well as some information in hard copy form and in other third-party databases and platforms.

We will only hold your personal information for as long as is required for the purposes for which the personal information may lawfully be used. Subject to any legal requirements to retain personal information, if it is no longer needed for the purpose(s) for which the information may be lawfully used or disclosed in accordance with this Privacy Policy, we will take reasonable steps to delete or de-identify the personal information. If there is any personal information that we are unable, for technical reasons, to delete entirely from the TDS systems, we will put in place appropriate measures to prevent any further use and disclosure of such personal information and ensure that the personal information deleted or de-identified as soon as it can be.

We take practical and reasonable steps to secure your personal information from unauthorized access, use, modification or disclosure. However, it is not possible for any organization (including ours) to guarantee that 100% security will be maintained at all times.

Changes to this Policy

TDS will update this Privacy Policy from time to time to reflect changes in practices, technologies, legal requirements, and other factors. Updates will be effective on the “effective date” stated at the top of this Privacy Policy. We encourage you to periodically review this Privacy Policy to stay informed about collection, processing and sharing of personal information practices.

Contact Us

Postal Address: 1 / 223 Ponsonby Road, Ponsonby, Auckland, 1011

Attention: Sera Cruickshank

Email: or

Phone: 09 358 4683